I am your scaling partner
I am your scaling partner
Scaling SaaS, D2C, and App Brands Efficiently.
$30M+ in Ads Managed.
Creatively inclined, but always data driven.
Scaling SaaS, D2C, and App Brands Efficiently.
$30M+ in Ads Managed.
Creatively inclined, but always data driven.
Scaling SaaS, D2C, and App Brands Efficiently.
$30M+ in Ads Managed.
Creatively inclined, but always data driven.
Paid Social Ads
With $30M+ in ad spend experience, I create and optimize data-driven paid social campaigns that convert. From Facebook to Instagram, I ensure your ads deliver maximum ROI.
Spent on ads
$30M+
Avg. time per project
1.5 years
Paid Social Ads
With $30M+ in ad spend experience, I create and optimize data-driven paid social campaigns that convert. From Facebook to Instagram, I ensure your ads deliver maximum ROI.
Spent on ads
$30M+
Avg. time per project
1.5 years
Paid Social Ads
With $30M+ in ad spend experience, I create and optimize data-driven paid social campaigns that convert. From Facebook to Instagram, I ensure your ads deliver maximum ROI.
Spent on ads
$30M+
Avg. time per project
1.5 years
Creative Strategy Development
Crafting a compelling, brand-aligned creative testing strategy for paid social that resonates with your target audience. I turn data insights into engaging content that drives action across all digital channels.
avg. CTR
1.6%
Creative Concepts
300+
Creative Strategy Development
Crafting a compelling, brand-aligned creative testing strategy for paid social that resonates with your target audience. I turn data insights into engaging content that drives action across all digital channels.
avg. CTR
1.6%
Creative Concepts
300+
Creative Strategy Development
Crafting a compelling, brand-aligned creative testing strategy for paid social that resonates with your target audience. I turn data insights into engaging content that drives action across all digital channels.
avg. CTR
1.6%
Creative Concepts
300+
Performance Analytics & Reporting
I provide in-depth performance analysis and reporting, ensuring you have clear insights into your campaigns' effectiveness. This data-driven approach allows for continuous optimization and better decision-making.
avg CVR improvement
1.7x
avg. CPA improvement
2.2x
Performance Analytics & Reporting
I provide in-depth performance analysis and reporting, ensuring you have clear insights into your campaigns' effectiveness. This data-driven approach allows for continuous optimization and better decision-making.
avg CVR improvement
1.7x
Avg. CPA Improvement
2.2x
Performance Analytics & Reporting
I provide in-depth performance analysis and reporting, ensuring you have clear insights into your campaigns' effectiveness. This data-driven approach allows for continuous optimization and better decision-making.
avg CVR improvement
1.7x
avg. CPA improvement
2.2x
Team Building & Leadership
I build and lead cross-functional teams that align with your growth objectives, scaling your marketing efforts and boosting efficiency.
Leadership
5+ years
Avg. # of talents
5-7
Team Building & Leadership
I build and lead cross-functional teams that align with your growth objectives, scaling your marketing efforts and boosting efficiency.
Leadership
5+ years
Avg. # of talents
5-7
Team Building & Leadership
I build and lead cross-functional teams that align with your growth objectives, scaling your marketing efforts and boosting efficiency.
Leadership
5+ years
Avg. # of talents
5-7
Reviews
"So far the results were outstanding! Our revenue increased 400%, with a profitable return from the very first order, including all the costs. Victoria was great at setting up all the campaigns, and target audience, and then polishing them!"
Vadim
@evoli-shop.com
"I worked with Victoria on a growth strategy for my finance blog Finanzskalpell.com and was thoroughly impressed. She took the time to understand my niche, giving me concrete strategies I could actually implement. Since following her recommendations, I've seen substantial growth in my blog's engagement."
Christoph
@Finanzskalpell
This is how I work
I believe in setting clear, aligned objectives from the very beginning, building robust strategies that will pave the way for scalable growth, and driving synergy across involved teams. The process below is how I consistently drive impactful, long-lasting results for the brands I work with.
01
Strategic Alignment
When we start working together, we begin by aligning on clear, strategic objectives. We will deep dive into your business goals, current challenges, and market opportunities. My role is to define the optimal paid strategies and translate your business goals into marketing goals. This step sets the foundation for all future actions.
Foundational Development
Next, we will develop marketing foundations tailored to your business needs. For startups, this means developing scalable strategies that lay the groundwork for long-term success. I do not do "hacks". Together, we create a foundation that will support your growth, from the technical frameworks to the creative strategy.
02
Strategy Execution
With a strong foundation in place, we move to execution. I lead cross-functional teams—including designers, media buyers, and data analysts—focused on unified goals like improving ad creative and optimizing conversion metrics. This step is all about operational excellence, ensuring that every component works together seamlessly.
03
Continuous Optimisation
Finally, we refine and scale your efforts. I will help you set up growth initiatives and enhance efficiency, while constantly innovating on creative strategies to keep your ads fresh and effective.t. By working with data and creative insights, we will ensure that your marketing not only performs well but also evolves together with the industry.
04
This is how I work
I believe in setting clear, aligned objectives from the very beginning, building robust strategies that will pave the way for scalable growth, and driving synergy across involved teams. The process below is how I consistently drive impactful, long-lasting results for the brands I work with.
01
Strategic Alignment
When we start working together, we begin by aligning on clear, strategic objectives. We will deep dive into your business goals, current challenges, and market opportunities. My role is to define the optimal paid strategies and translate your business goals into marketing goals. This step sets the foundation for all future actions.
Strategy Execution
With a strong foundation in place, we move to execution. I lead cross-functional teams—including designers, media buyers, and data analysts—focused on unified goals like improving ad creative and optimizing conversion metrics. This step is all about operational excellence, ensuring that every component works together seamlessly.
03
Foundational Development
Next, we will develop marketing foundations tailored to your business needs. For startups, this means developing scalable strategies that lay the groundwork for long-term success. I do not do "hacks". Together, we create a foundation that will support your growth, from the technical frameworks to the creative strategy.
02
Continuous Optimisation
Finally, we refine and scale your efforts. I will help you set up growth initiatives and enhance efficiency, while constantly innovating on creative strategies to keep your ads fresh and effective.t. By working with data and creative insights, we will ensure that your marketing not only performs well but also evolves together with the industry.
04
This is how I work
I believe in setting clear, aligned objectives from the very beginning, building robust strategies that will pave the way for scalable growth, and driving synergy across involved teams. The process below is how I consistently drive impactful, long-lasting results for the brands I work with.
01
Strategic Alignment
When we start working together, we begin by aligning on clear, strategic objectives. We will deep dive into your business goals, current challenges, and market opportunities. My role is to define the optimal paid strategies and translate your business goals into marketing goals. This step sets the foundation for all future actions.
Foundational Development
Next, we will develop marketing foundations tailored to your business needs. For startups, this means developing scalable strategies that lay the groundwork for long-term success. I do not do "hacks". Together, we create a foundation that will support your growth, from the technical frameworks to the creative strategy.
02
Strategy Execution
With a strong foundation in place, we move to execution. I lead cross-functional teams—including designers, media buyers, and data analysts—focused on unified goals like improving ad creative and optimizing conversion metrics. This step is all about operational excellence, ensuring that every component works together seamlessly.
03
Continuous Optimisation
Finally, we refine and scale your efforts. I will help you set up growth initiatives and enhance efficiency, while constantly innovating on creative strategies to keep your ads fresh and effective.t. By working with data and creative insights, we will ensure that your marketing not only performs well but also evolves together with the industry.
04
Skills
Skills
Meta Ads
Meta Ads
Meta Ads
Google Ads
Google Ads
Google Ads
Creative Strategy
Creative Strategy
Creative Strategy
Paid Social Automation
Paid Social Automation
Paid Social Automation
Cross-functional Leadership
Cross-functional Leadership
Cross-functional Leadership
Landing Page Optimisation
Landing Page Optimisation
Landing Page Optimisation
Growth Marketing
Growth Marketing
Growth Marketing
B2B Lead Generation
B2B Lead Generation
B2B Lead Generation
Exponential Growth
Exponential Growth
Exponential Growth
Demand Generation
Demand Generation
Demand Generation
Growth Mentoring
Growth Mentoring
Growth Mentoring
Startup Strategy
Startup Strategy
Startup Strategy
E-commerce Growth
E-commerce Growth
E-commerce Growth
+ More
+ More
+ More
Experience
Experience
Paid Social & Creative Strategy
Paid Social & Creative Strategy
Paid Social & Creative Strategy
Growth Mentors
Growth Mentors
Growth Mentors
Jun 2024 - Present
Jun 2024 - Present
Marketing Consultant
Marketing Consultant
Marketing Consultant
freelance
freelance
Aug 2017 - Present
Aug 2017 - Present
Head of Growth & Demand Generation
Head of Growth & Demand Generation
Head of Growth & Demand Generation
Kitchn.io
Kitchn.io
Apr 2021 - Feb 2024
Apr 2021 - Feb 2024
Team Lead Paid Social
Team Lead Paid Social
Team Lead Paid Social
foodspring
foodspring
Mar 2020 - Apr 2021
Mar 2020 - Apr 2021
Blog
Frequently asked questions
How quickly can I expect to see results from your marketing strategies?
What’s your process for developing a creative strategy that resonates with our audience?
What types of businesses do you typically work with?
How quickly can I expect to see results from your marketing strategies?
What’s your process for developing a creative strategy that resonates with our audience?
What types of businesses do you typically work with?
How quickly can I expect to see results from your marketing strategies?
What’s your process for developing a creative strategy that resonates with our audience?
What types of businesses do you typically work with?