Meta Ads Strategy
& Hands-on Support
I'm Victoria Alenich. I help established businesses improve Facebook and Instagram ads through creative strategy, campaign improvements, tracking and practical AI workflows. Work with me on an ongoing monthly basis, in English.
Trusted by brands like
What I Actually Do
I diagnose the account, build a practical plan and help put it into action. We agree the strategy, hands-on work and responsibilities your business needs.
Account Audits
I diagnose what's killing your ROAS: creative fatigue, campaign fragmentation, tracking implementation, or campaign architecture.
Creative Strategy
In 2026, your ad creative IS your targeting. I build the testing frameworks and creative concepts that let Meta's algorithm find your buyers for you.
Campaign Architecture
I design the campaign structure that scales and leverages all the data Meta gathered for you without breaking what works.
AI-Powered Workflows
I help brands integrate AI into their creative production: faster ideation, smarter testing, and creative that stays fresh.
Find the right help for your ads
Ongoing support, focused feedback or a guided start. Choose what you need now.
Established businesses · $10K+/month in ad spend or equivalent
Monthly Meta Ads Support
Work directly with me on the decisions and implementation your campaigns need. We agree a monthly scope around your goals, your team and your account.
- ✓ Account diagnosis and a prioritized plan
- ✓ Creative direction, briefs and testing
- ✓ Campaign and tracking improvements
- ✓ Hands-on work and AI workflows as agreed
- ✓ Ongoing performance review
Already running ads
Meta Ads Breakthrough Sessions
Get personal feedback on your campaigns, work on your next ad ideas and leave with a testing plan. You or your team implement the changes.
Explore Breakthrough Sessions →Learning to run ads
Zero to Ads Course + Support
Learn to plan and launch Facebook and Instagram campaigns for your own business, with video lessons and personal guidance.
Explore the course →Still exploring? Watch the free Meta Ads Foundations Training.
Selected Work
Real results from real brands. No vanity metrics.
Scaled from 5 to 100+ orders per week with profitable ROAS from the first order. Started with just €10/day and iPhone videos.
Transformed B2B lead generation on Meta with custom conversions targeting decision-makers at entertainment venues.
Record-breaking lead generation for a finance blog through strategic Meta campaigns and creative testing.
What People Say
Our revenue increased 400%, with a profitable return from the very first order, including all the costs!
I used to pay $750 for an agency that ran my ads, but now I do it myself and invest this money into actual ads!
My lead generation campaigns are finally scaling — last month I had a record of 350 leads, 7x from last quarter!
From the Blog
Practical Meta ads strategies, case studies, and insights
Do You Need a Facebook Ads Agency? An Honest Take From Someone Who Used to Be One
Most businesses spending under $5K/month on Meta ads don't need an agency. Here's when to hire one, when a consultant is better, and when to run ads yourself — from €30M+ in managed spend.
Facebook Lead Ads: Complete Setup Guide + Best Practices (2026)
How to set up Facebook Lead Ads that bring qualified leads, not garbage. Native forms vs landing pages, custom conversions, B2B targeting, and case studies from €30M+ in managed Meta ad spend.
How to Run Facebook Ads: The Complete Beginner's Guide (2026)
The complete step-by-step guide to running Facebook ads yourself. Tracking setup, campaign creation, creative strategy, retargeting, and scaling — from €30M+ in managed Meta ad spend.
How Much Do Facebook Ads Cost in 2026? Real Data from €30M in Ad Spend
Facebook ads cost $5-$50 CPM in 2026, but your real cost depends on creative quality, industry, and conversion rate. Benchmarks, auction mechanics, and a funnel calculator from €30M+ in managed spend.
Need ongoing support with your Meta ads?
Work directly with Victoria on strategy, creative testing, tracking and agreed hands-on implementation. For established businesses typically spending $10,000+ a month on ads, or the equivalent in your currency.