Meta Ads Strategy
& Hands-on Support
I'm Victoria Alenich, a Meta ads consultant for e-commerce and lead generation brands, and over the last 10 years I've managed $35M+ in Facebook and Instagram ad spend for 50+ brands, including foodspring and Asana Rebel. I work with established businesses spending $10K+ a month on creative strategy, campaign structure, tracking and practical AI workflows, on an ongoing monthly basis and in English.
Trusted by brands like
What I Actually Do
I diagnose the account, build a practical plan and help put it into action. We agree the strategy, hands-on work and responsibilities your business needs.
Account Audits
I diagnose what's killing your ROAS: creative fatigue, campaign fragmentation, tracking implementation, or campaign architecture.
Creative Strategy
In 2026, your ad creative IS your targeting. I build the testing frameworks and creative concepts that let Meta's algorithm find your buyers for you.
Campaign Architecture
I design the campaign structure that scales and leverages all the data Meta gathered for you without breaking what works.
AI-Powered Workflows
I help brands integrate AI into their creative production: faster ideation, smarter testing, and creative that stays fresh.
Find the right help for your ads
Ongoing support, focused feedback or a guided start. Choose what you need now.
Established businesses · $10K+/month in ad spend or equivalent
Monthly Meta Ads Support
Work directly with me on the decisions and implementation your campaigns need. We agree a monthly scope around your goals, your team and your account.
- ✓ Account diagnosis and a prioritized plan
- ✓ Creative direction, briefs and testing
- ✓ Campaign and tracking improvements
- ✓ Hands-on work and AI workflows as agreed
- ✓ Ongoing performance review
Already running ads
Meta Ads Breakthrough Sessions
Get personal feedback on your campaigns, work on your next ad ideas and leave with a testing plan. You or your team implement the changes.
Explore Breakthrough Sessions →Learning to run ads
Zero to Ads Course + Support
Learn to plan and launch Facebook and Instagram campaigns for your own business, with video lessons and personal guidance.
Explore the course →Still exploring? Watch the free Meta Ads Foundations Training.
Selected Work
Real results from real brands. No vanity metrics.
Scaled from 5 to 100+ orders per week with profitable ROAS from the first order. Started with just €10/day and iPhone videos.
Transformed B2B lead generation on Meta with custom conversions targeting decision-makers at entertainment venues.
Record-breaking lead generation for a finance blog through strategic Meta campaigns and creative testing.
What People Say
Our revenue increased 400%, with a profitable return from the very first order, including all the costs!
My lead generation campaigns are finally scaling — last month I had a record of 350 leads, 7x from last quarter!
From the Blog
Practical Meta ads strategies, case studies, and insights
Do You Need a Facebook Ads Agency? An Honest Take From Someone Who Used to Be One
Most businesses spending under $5K/month on Meta ads don't need an agency. Here's when to hire one, when a consultant is better, and when to run ads yourself — from $35M+ in managed spend.
Facebook Lead Ads: Complete Setup Guide + Best Practices (2026)
How to set up Facebook Lead Ads that bring qualified leads, not garbage. Native forms vs landing pages, custom conversions, B2B targeting, and case studies from $35M+ in managed Meta ad spend.
How to Run Facebook Ads: The Complete Beginner's Guide (2026)
The complete step-by-step guide to running Facebook ads yourself. Tracking setup, campaign creation, creative strategy, retargeting, and scaling — from $35M+ in managed Meta ad spend.
How Much Do Facebook Ads Cost in 2026? Real Data from $35M+ in Ad Spend
Facebook ads cost $5-$50 CPM in 2026, but your real cost depends on creative quality, industry, and conversion rate. Benchmarks, auction mechanics, and a funnel calculator from $35M+ in managed spend.
Need ongoing support with your Meta ads?
Work directly with Victoria on strategy, creative testing, tracking and agreed hands-on implementation. For established businesses typically spending $10,000+ a month on ads, or the equivalent in your currency.