Your Meta Ads Should
Be Profitable
I'm Victoria! I'm a Meta ads consultant specializing in creative strategy, campaign architecture, and AI-powered ad workflows. I help brands scale profitably and teach business owners to run ads themselves.
Trusted by brands like
What I Actually Do
I don't just "manage ads." I find what's broken, build the strategy, and give your team the direction to execute.
Account Audits
I diagnose what's killing your ROAS: creative fatigue, campaign fragmentation, tracking implementation, or campaign architecture.
Creative Strategy
In 2026, your ad creative IS your targeting. I build the testing frameworks and creative concepts that let Meta's algorithm find your buyers for you.
Campaign Architecture
I design the campaign structure that scales and leverages all the data Meta gathered for you without breaking what works.
AI-Powered Workflows
I help brands integrate AI into their creative production: faster ideation, smarter testing, and creative that stays fresh.
Two Ways I Can Help
Whether you want expert guidance or want to learn the skills yourself
Meta Ads Consulting
I audit your Meta ads account, fix what's broken, and build the strategy that scales. My focus: creative strategy, campaign architecture, and integrating AI into your ad workflows. You keep your team — I provide the strategic direction.
Learn Meta Ads Yourself
My Zero to Ads system teaches you to run profitable Facebook & Instagram ads without agencies. Start from €5/day. Based on €30M+ in real experience, not theory.
Selected Work
Real results from real brands. No vanity metrics.
Scaled from 5 to 100+ orders per week with profitable ROAS from the first order. Started with just €10/day and iPhone videos.
Transformed B2B lead generation on Meta with custom conversions targeting decision-makers at entertainment venues.
Record-breaking lead generation for a finance blog through strategic Meta campaigns and creative testing.
What People Say
Our revenue increased 400%, with a profitable return from the very first order, including all the costs!
I used to pay $750 for an agency that ran my ads, but now I do it myself and invest this money into actual ads!
My lead generation campaigns are finally scaling — last month I had a record of 350 leads, 7x from last quarter!
From the Blog
Practical Meta ads strategies, case studies, and insights
Do You Need a Facebook Ads Agency? An Honest Take From Someone Who Used to Be One
Most businesses spending under $5K/month on Meta ads don't need an agency. Here's when to hire one, when a consultant is better, and when to run ads yourself — from €30M+ in managed spend.
Facebook Lead Ads: Complete Setup Guide + Best Practices (2026)
How to set up Facebook Lead Ads that bring qualified leads, not garbage. Native forms vs landing pages, custom conversions, B2B targeting, and case studies from €30M+ in managed Meta ad spend.
How to Run Facebook Ads: The Complete Beginner's Guide (2026)
The complete step-by-step guide to running Facebook ads yourself. Tracking setup, campaign creation, creative strategy, retargeting, and scaling — from €30M+ in managed Meta ad spend.
How Much Do Facebook Ads Cost in 2026? Real Data from €30M in Ad Spend
Facebook ads cost $5-$50 CPM in 2026, but your real cost depends on creative quality, industry, and conversion rate. Benchmarks, auction mechanics, and a funnel calculator from €30M+ in managed spend.
Ready to Run Profitable
Meta Ads Yourself?
Start with my free Foundations Training. Learn the basics of running profitable Meta ads from scratch, starting from just €5/day. 60-mins of pure value without aggressive upselling!
Get Free Access →No credit card required. Instant access.