Your Meta Ads Should
Be Profitable
I'm Victoria! I'm a Meta ads consultant specializing in creative strategy, campaign architecture, and AI-powered ad workflows. I help brands scale profitably and teach business owners to run ads themselves.
Trusted by brands like
What I Actually Do
I don't just "manage ads." I find what's broken, build the strategy, and give your team the direction to execute.
Account Audits
I diagnose what's killing your ROAS: creative fatigue, campaign fragmentation, tracking implementation, or campaign architecture.
Creative Strategy
In 2026, your ad creative IS your targeting. I build the testing frameworks and creative concepts that let Meta's algorithm find your buyers for you.
Campaign Architecture
I design the campaign structure that scales and leverages all the data Meta gathered for you without breaking what works.
AI-Powered Workflows
I help brands integrate AI into their creative production: faster ideation, smarter testing, and creative that stays fresh.
Two Ways I Can Help
Whether you want expert guidance or want to learn the skills yourself
Meta Ads Consulting
I audit your Meta ads account, fix what's broken, and build the strategy that scales. My focus: creative strategy, campaign architecture, and integrating AI into your ad workflows. You keep your team — I provide the strategic direction.
Learn Meta Ads Yourself
My Zero to Ads system teaches you to run profitable Facebook & Instagram ads without agencies. Start from €5/day. Based on €30M+ in real experience, not theory.
Selected Work
Real results from real brands. No vanity metrics.
Scaled from 5 to 100+ orders per week with profitable ROAS from the first order. Started with just €10/day and iPhone videos.
Transformed B2B lead generation on Meta with custom conversions targeting decision-makers at entertainment venues.
Record-breaking lead generation for a finance blog through strategic Meta campaigns and creative testing.
What People Say
Our revenue increased 400%, with a profitable return from the very first order, including all the costs!
I used to pay $750 for an agency that ran my ads, but now I do it myself and invest this money into actual ads!
My lead generation campaigns are finally scaling — last month I had a record of 350 leads, 7x from last quarter!
From the Blog
Practical Meta ads strategies, case studies, and insights
How to Run Facebook Ads: The Complete Beginner's Guide (2026)
The complete step-by-step guide to running Facebook ads yourself. Tracking setup, campaign creation, creative strategy, retargeting, and scaling — from €30M+ in managed Meta ad spend.
How Much Do Facebook Ads Cost in 2026? Real Data from €30M in Ad Spend
Facebook ads cost $5-$50 CPM in 2026, but your real cost depends on creative quality, industry, and conversion rate. Benchmarks, auction mechanics, and a funnel calculator from €30M+ in managed spend.
Facebook Ads Not Working? 9 Things to Check Before You Panic
If your Facebook ads stopped working, the problem is almost always one of 9 specific issues. Diagnostic checklist from a consultant who's audited 50+ accounts after managing €30M+ in Meta ad spend.
Facebook Ads Targeting in 2026: What Still Works (And What Doesn't)
Interest targeting matters less than ever. In 2026, your optimization event, your creative, and your campaign structure determine who sees your ads. Here's the new targeting playbook.
Ready to Run Profitable
Meta Ads Yourself?
Start with my free Foundations Training. Learn the basics of running profitable Meta ads from scratch, starting from just €5/day. 60-mins of pure value without aggressive upselling!
Get Free Access →No credit card required. Instant access.